design services
Editorial Foundation
Studio Kalili Editions
Every Edition is built on the same foundation: editorial-first strategy, systematic design thinking, and a deliberate collaborative process. Each one is designed as a complete body of work — because a brand that accurately reflects the quality of your work protects your reputation, attracts the right clients, and gives you confidence every time you show up publicly.
Complete Brand System
What is a “complete body of work”?
At Studio Kalili, strategy and visual form are designed together as one cohesive system — not assembled from separate decisions made at separate times. Every element speaks the same language. Each one in service of the same thesis.
The result is not a folder of files. It is a finished publication of your business, designed to endure beyond trends and temporary seasons of reinvention. You leave with a foundation you can stand behind without revision, share without hesitation, and build from without starting over.
You are no longer revising. You are publishing.
The Editions
Design Services
Starting prices reflect the foundational scope. Final investment is confirmed after a discovery call, based on your project’s specific complexity, scope, and needs.
The Signature Edition
The Signature Edition
Brand Identity & Squarespace Website Design
Timeline: 6–8 weeks
Investment begins at $5,200
Studio Kalili’s most comprehensive offering — brand strategy, visual identity, and website design delivered together as one unified body of work. Every touchpoint speaks the same language because every touchpoint was built at the same time, from the same foundation.
This is the Edition for you if your brand and website need to be built together — and want to do it properly the first time.
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Brand strategy and positioning
Complete visual identity system — logo, typography, color palette, imagery direction
Messaging and tagline development
Content structure and editorial framework
Custom website design and development on Squarespace
Mobile-optimized layout
SEO foundation setup
Brand guidelines
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Website Complexity: The baseline Edition is built using Squarespace's native features with built-in or Google Fonts. Simple CSS customization, custom font installation, and fully coded sections are scoped accordingly.
Page Count: The foundational Edition includes four core pages: Home, About, Services, and Contact. A blog, additional pages, and content migration are each scoped individually.
Copywriting: Three approaches are available: you provide all copy; the studio provides guided prompts and structured templates; or the studio writes all website copy entirely. The right approach is confirmed during discovery and included in your proposal.
In addition to what is scoped for The Brand Edition.
The Brand Edition
The Brand Edition
Strategic Brand Identity Design
Timeline: 2–4 weeks
Investment begins at $3,300
A refined visual and strategic foundation. This is the Edition for you if your work has outgrown your current brand, or if you are starting something new and need a foundation that communicates credibility, clarity, and intent from day one.
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Brand strategy and positioning
Logo design and variations
Typography system
Color palette and usage guidelines
Visual identity system — patterns, imagery direction, graphic elements
Core brand messaging and tagline
Boilerplate and about copy
Brand guidelines
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Strategy Depth: Every Brand Edition includes a discovery session and a positioning framework. Projects requiring extended research, competitive landscape review, or detailed audience mapping are scoped for deeper strategy work.
Concept Exploration: The foundational Edition includes two initial logo concepts and two rounds of revision. Additional concepts and revision rounds are available and scoped per project.
Deliverable Depth: Some projects benefit from a more extended system — additional brand applications, mockups, or touchpoints designed within the brand framework. These are scoped individually.
The Digital Edition
The Digital Edition
Custom Squarespace Website Design & Development
Timeline: 2–4 weeks
Investment begins at $2,800
For clients with an established brand identity who are ready to build or rebuild their online presence. The studio takes your existing visual system and translates it into a structured, intentional Squarespace website — designed with the same editorial rigor applied to every Edition.
This is the Edition for you if your brand is solid but your website does not yet reflect it.
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Custom Squarespace website design
4 core pages — Home, About, Services, Contact
Content structure and editorial framework
Mobile-optimized layout
SEO foundation setup
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Website Complexity: The baseline Edition uses Squarespace's native features with built-in or Google Fonts. CSS customization, custom font installation, and fully coded sections are scoped as additions.
Page Count: Additional pages, blog setup with custom post template and client training, and content migration are scoped per project.
Copywriting: The same three-level approach available in the Signature Edition applies here — client-provided copy, guided prompts and templates, or studio-written copy for all pages.
What To Expect
Investment Structure
All projects begin with a signed agreement before any work begins.
Investment is structured in three milestones, outlined clearly in every proposal:
25% initial investment secures your start date
25% prior to design presentation
50% prior to final deliverables
Every engagement is given the time it deserves. Studio Kalili does not offer rush timelines.
Testimonials
What Clients Say
“Lillian created a wonderfully playful, authentic and versatile logo and template for my sustainability newsletter. I supervised many graphic and editorial designers in past positions: I chose Lillian for her sensitivity to the presentation of editorial content, and found her to be an extremely careful listener, reader, and diviner of a brand that did not exist before she gave it form.”
— Carl Guido Marziali,Guido’s Recipes for Disaster
The First Step to Publishing Your Edition is Simple.
Every Edition starts with a conversation about what needs to be said and the best way to say it. That begins with an inquiry. Take the first step.
Extended Design Services
Looking to extend your brand?
Studio Kalili Extensions are design services that expand your Brand Clarity System beyond the core Edition. Choose from social media templates, newsletter templates, business cards, presentation systems, and more.
They can be scoped and confirmed before your project begins, or you can return for them after your Edition is complete..
Frequently Asked Questions
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No. You need to know what you are building and who it serves. The Studio Kalili’s role is to edit, clarify, and reveal what is already true about your work. Come with clarity of purpose. The visual form is what we build together.
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The Editions are already designed with different scopes in mind. Discovery is where we identify which complete body of work is right for where you are.
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Yes. Extensions can be scoped during your project or returned to afterward. Because everything is built as a cohesive system, additions always align with the original Edition.
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Timeline depends on scope and Studio Kalili’s current availability. Most projects run between 2-6 weeks. Every engagement is given the time it deserves — the process is efficient, but nothing is rushed.
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Every Edition at Studio Kalili moves through four stages: strategy, identity, application, and publication. Each stage builds on the last. Nothing moves forward until the foundation is sound. You can read the full process on the Process page.
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Yes. Studio Kalili serves clients worldwide. All engagements are conducted remotely with structured checkpoints.
Still have questions? Reach out directly — or start your inquiry and we’ll work through them together.