The Editions

Complete brand experiences designed as cohesive bodies of work.

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Every Edition at Studio Kalili is built on the same foundation: editorial-first strategy, systematic design thinking, and a deliberate collaborative process.

Whether you’re refining an established presence or starting something new, I create complete, protective systems that allow your work to be taken seriously.

The Signature Edition

Branding & Website Design

Your complete Brand Edition. Identity and digital presence designed together as one body of work.

This is your complete experience — where brand strategy, visual identity, website design, and professional copywriting are developed as a unified system from the beginning. Nothing is designed in isolation. Every element is editorially considered in relation to the whole.

Timeline: 6–8 weeks
Investment: Begins at $8,200

    • Brand strategy and positioning

    • Complete visual identity system (logo, typography, color, imagery)

    • Brand guidelines

    • Custom website design and development

    • Professional copywriting for all website pages

    • Messaging and tagline development

    • Content structure and editorial framework

    • After launch support

    • You’re building or rebuilding your entire brand presence

    • You understand that identity and digital experience should be designed together

    • You have clarity about your work, offering, and audience

    • You want expert copywriting, not just design

    • You’re ready to invest in a system that protects your work long-term

    • You value a collaborative, efficient process

The Brand Edition

Strategic Brand Design

A refined visual foundation. Logo, identity system, typography, color, messaging, and brand guidelines.

The Brand Edition establishes the complete visual language of your work plus the core messaging that makes it resonate. I develop a strategic identity system that holds across every application — online, in print, in presentations. This is a deliberate framework with words and visuals working together.

Timeline: 2–4 weeks
Investment: Begins at $3,300

    • Brand strategy and positioning

    • Logo design and variations

    • Typography system

    • Color palette and usage guidelines

    • Visual identity system (patterns, imagery direction, graphic elements)

    • Core brand messaging and tagline

    • Boilerplate/about copy

    • Comprehensive brand guidelines

    • You need a strong visual foundation before building your website

    • You're working with a separate web developer or have web development handled

    • Your existing identity no longer represents your work accurately

    • You’re launching with clarity and want your identity established properly

    • You want strategic messaging developed alongside visual identity

The Digital Edition

Custom Website Design

Translating your established brand into a structured online presence. For those who have a developed identity and need a digital home.

The Digital Edition is for brands that have clarity and cohesion in their visual identity but need a digital presence that matches. I design custom websites that are editorially structured, visually refined, and built to communicate your authority clearly — including all the copy.

Timeline: 2–4 weeks
Investment: Begins at $4,500

    • Website strategy and content structure

    • Professional copywriting for all pages

    • Custom page design and layout system

    • Responsive design for all devices

    • Development and CMS setup

    • SEO foundation

    • Launch support

    • You have an established brand identity you’re confident in

    • Your current website doesn’t reflect the quality of your work

    • You need a system that's flexible enough to grow with you

    • You want professional copywriting

    • You’re ready to present your work in a way that feels intentional

The Revised Edition

Brand Refinement & Evolution

Strategic updates for growing brands.
For established brands ready to evolve.

The Revised Edition is for brands that have a strong foundation but need refinement as their work grows. This might mean updating visual elements, expanding your brand system, refining messaging, or adapting your identity for new contexts. We protect what's working while evolving what needs attention.

Timeline: Varies based on scope (typically 4–6 weeks)
Investment: Custom (begins at $5,500)

  • Custom scoped based on your needs. May include:

    • Brand audit and evolution strategy

    • Visual identity updates or expansions

    • Updated brand guidelines

    • Messaging and copywriting updates

    • New templates or applications

    • Website refinements

    • You’ve outgrown certain elements of your current brand

    • Your work has expanded and your brand needs to accommodate new offerings

    • You need new applications, templates, or copy

    • You’re a past Studio Kalili client ready for your next chapter

    • Your foundational brand is strong but specific elements need updating

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Perception is strategic.
How your work is perceived affects who engages with it, what opportunities arrive, and whether you’re taken seriously.

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PAYMENTS

Investment and
Payment Structure

Thoughtful payment plans aligned with our collaborative process.


Studio Kalili offers structured payment plans for all Editions. Payments align with the natural stages of our collaborative process — ensuring you’re investing as value is delivered.

Why This Structure Works

You’re never paying for work that hasn’t been delivered. Each payment corresponds to completed value. This creates natural checkpoints to review and approve work before moving forward.

Payment Structure by Edition

  • Timeline: 6–8 weeks
    Investment: Beginning at $8,200

    Milestone payments:

    • 25% upon signing (secures your start date)

    • 25% upon completion of The Manuscript (strategy and messaging approved)

    • 25% upon completion of The Design System (identity finalized)

    • 25% upon completion of The Publication (website launch)

  • Timeline: 2–4 weeks
    Investment: Beginning at $3,300

    Milestone payments:

    • 25% upon signing (secures your start date)

    • 25% upon design presentation

    • 50% to access final deliverables

  • Timeline: 4–6 weeks
    Investment: Beginning at $4,500

    Milestone payments:

    • 25% upon signing (secures your start date)

    • 25% upon design prototype approval

    • 50% upon development and website launch

  • Timeline: 4–6 weeks (varies)
    Investment: Custom, beginning at $5,500

    Custom payment structure based on scope and timeline, typically:

    • 50% upon signing

    • 50% upon completion

Payment Policies

    • All strategic and creative work outlined in your proposal

    • Professional copywriting for brand messaging and website content

    • Project management and communication throughout

    • Specified rounds of revision at each stage

    • Final files and assets in agreed-upon formats

    • Launch support (for web projects)

    • Brand guidelines documentation

    • Stock photography or custom photography (billed separately if needed)

    • Typography licenses for paid fonts

    • Extensive long-form content beyond standard web pages (blog posts, white papers, etc.)

    • Ongoing maintenance or hosting (for websites)

    • Rush fees for expedited timelines (20% for 4–5 week delivery)

    • Additional applications beyond agreed scope

    • Bank transfer (ACH)

    • Credit card (via invoice, processing fees apply)

  • Work pauses if payments are more than 3 days overdue. Projects resume once payment is received.

HOW TO START

Begin Your Inquiry

Every engagement starts with alignment.

I work with a limited number of clients each year to ensure every project receives the attention and rigor it deserves.

The Inquiry Process:

  1. Submit an inquiry — Share your project, timeline, and goals.

  2. Initial review — We’ll review thoughtfully and respond within 3–5 business days.

  3. Discovery call — If aligned, we'll schedule a conversation to discuss your needs in depth.

  4. Proposal — You’ll receive a detailed proposal outlining scope, timeline, and investment.

  5. Agreement — Once approved, we’ll schedule your project start date.

Begin My Inquiry

Looking for additional editorial or design services? (Presentations, publications, collateral, and retainers.)

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